The Challenge

Eliotte was transitioning from an offline-first label into a DTC (direct-to-consumer) fashion brand with international ambitions. Their team had crafted a strong product and vision but lacked a cohesive brand identity and a digital experience that reflected the same standard. Our challenge was to translate their minimal, high-end ethos into a brand system and website that communicates trust, craftsmanship, and modernity—without saying too much.

Our Approach

We began with a deep brand audit—interviewing the founders, studying their materials, and immersing ourselves in the fashion space they wanted to occupy. Our focus was clarity: stripping away what’s not essential while elevating what matters.

• Brand Identity
  We designed a versatile, modern wordmark with a subtle typographic twist to reflect Eliotte’s quiet boldness. The identity system expanded with neutral tones, elevated serif and sans-serif combinations, and modular grid systems for print and digital use.

• Website & Art Direction
  The e-commerce experience was designed on a clean editorial structure, balancing high-impact photography with minimal UI. We introduced subtle transitions and intentional whitespace to let the content and product speak. Key pages included modular lookbook layouts, launch campaigns, and storytelling blocks for craftsmanship.

• Visual Content
  Our art direction extended to product photography guidelines, launch visuals, and social-first assets. We introduced a cool-toned aesthetic to align with the brand’s understated presence and seasonal collections.

Outcome

After launch, Eliotte saw a measurable uplift in user engagement and brand recall. The new identity resonated with their audience and opened the door for editorial features and a growing online following. More importantly, the internal team finally had a brand they felt proud to scale with.

“The new brand gave us the confidence to go global. Everything feels aligned now—our product, our visuals, and our voice.”
— Eliotte Founding Team

Project Highlights

• Full brand identity & guidelines

• Custom-designed Framer website

• Art direction for launch campaign

• Lookbook page system for future drops

• Conversion-driven product storytelling