Aura
Luxury Fragrance
AURA Parfums approached us with a vision to redefine elegance in the perfume industry—blending modern minimalism with timeless sensory experience. The brand needed a digital and visual identity that felt refined, mysterious, and emotionally resonant.
Client
AURA Parfums
Year
2026
Industry
Parfums
Turnaround time
3 Weeks
Our Approach
We began by studying the fragrance industry’s visual language—how it communicates luxury, depth, and emotion. From there, we stripped everything down to the essentials. A soft monochrome palette, custom typography, and fluid animations became the foundation of AURA’s identity. Every element was built to evoke stillness, clarity, and intrigue.
On the packaging side, we designed bottles and boxes that felt like objects of desire—elevated, sleek, and collectible. The website echoed the same tone: minimal yet immersive, with a focus on storytelling through motion and space.
What We Delivered
Brand Identity
Art Direction
Product & Packaging Design
Custom Typography System
Shopify Website with Interactive Transitions
Photography Direction & UI Styling
Results
The launch of AURA saw an immediate uptake from premium retail distributors and niche fragrance blogs. Sales doubled in the first three months, and the brand has since secured international partners.
Every color, word, and pixel comes from a clear strategy built to help you grow.
David R
Lead Designer at Stravia
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